ACQUISITION FOR iGAMING.PREDICTABLE GROWTH. NOT GUESSWORK.
Is your marketing really growing or just getting more expensive?
FabricaX helps iGaming operators turn acquisition into a system not a guessing game.
We identify what’s breaking at scale and fix the structure behind growth before more budget is wasted.
System-first growth
Growth is designed as a system of decisions, feedback loops and constraints not a set of isolated tactics.
Execution under real conditions
Strategy is tested inside real accounts, real budgets and real constraints where most plans actually fail.
Full-funnel ownership
From first click to long-term value. Acquisition decisions are tied to LTV, not surface metrics.
Built for scale pressure
Budgets, compliance, team capacity, and timelines are built into the system not ignored.
Most iGaming growth breaks at scale.
At low volume, acquisition often looks healthy. CPAs are stable, Channels respond, Budgets grow. The problem starts when scale is applied. Suddenly:
- CPAs become volatile
- Winning creatives stop working
- Attribution can’t explain performance changes
- Decisions turn reactive
Growth doesn’t fail because demand disappears. It fails because there is no system behind it.
Most operators try to fix scaling issues by switching channels, creatives, or agencies.
But scale doesn’t break at the campaign level. It breaks at the structural level.
Without acquisition logic, tracking clarity, and testing discipline, growth becomes guesswork no matter how much traffic you buy..
How we approach growth.
Growth doesn’t break because of channels. It breaks when decisions are made without structure, feedback and constraints. We start by understanding how decisions are made, what signals are trusted, and where control is lost. From there, growth becomes predictable because structure, data, and execution are aligned.
- We start from economics and constraints
- We design the acquisition system before scaling
- We execute close to data and results
- We build decision layers, not just dashboards
FabricaX works with operators in two clear ways, depending on where growth is breaking.
Growth Audit
A deep diagnostic designed to expose what’s actually limiting acquisition at scale beyond surface metrics and channel performance.
This is for operators who know something is breaking, but don’t yet have a clear, trusted explanation why.
- Reveal where attribution, incentives and reporting are distorting decisions
- Identify structural leaks across funnel, channels and spend allocation
- Separate signal from noise in performance data and experiments
- Expose why scaling spend increases CAC instead of revenue
- Deliver a clear, prioritized roadmap for the next 6–12 months
Outcome: clarity, alignment and confidence before investing further.
Fractional Growth Consultant
A hands-on engagement for operators who already know the problem and need someone inside the team to fix it.
This is not advisory. It’s structured execution under real scale pressure.
- Embed directly into the acquisition team as fractional leadership
- Structure and improve paid media, affiliates, and testing processes
- Implement discipline around tracking, attribution, and decision-making
- Turn scattered execution into a coherent growth system
- Guide and upskill internal teams while improving performance
- Translate strategy into consistent, controllable execution
Outcome: a scalable acquisition operation not just better campaigns.
Designed for operators who take growth seriously.
Most companies don’t have a growth problem. They have a system problem. Channels are managed in silos, data is fragmented, and decisions are made too late or based on the wrong metrics. FabricaX exists to fix that.
Who this is for:
FabricaX works with companies that already invest in growth and need more clarity, control, and direction not more noise. This is for you if:
- You’re already spending on acquisition, but results feel inconsistent or hard to explain
- CAC is rising and you’re not sure which levers actually matter
- Decisions are made with partial data or gut feeling
- You need a clearer growth system, not just better campaigns
- You want someone who can think strategically and get hands-on when needed
If growth feels reactive, fragile, or dependent on a few people this is usually why.
Who this is not for:
FabricaX is intentionally not built for everyone. This is not for you if:
- You’re looking for a media buying agency to “run ads”
- You want quick wins without fixing structural problems
- You don’t have internal ownership or decision power
- You’re not willing to question how growth is currently run
- You expect growth to be solved with tools alone
If the goal is to outsource responsibility instead of building clarity and discipline, this won’t be a fit.